AI Styling: Helping Sellers Showcase More Attractive Mix & Match Items
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I initially assumed that finding suppliers and properly pricing my products would be the most significant obstacles I would face in my online fashion business. It became apparent that the biggest issue was the creation of product images which would entice customers into making purchases. Although I had done my finest work in taking product images, customers still routinely asked me, "Which pants look good with this?" or "How can I combine my outfit with this item?"
As a small merchant within the marketplace, I saw the need to find an alternative to hiring professional models and to use a photography studio or styling services in order to create product visuals for my store. This is when I began looking for alternatives, and I eventually discovered the AI Styling concept and the Visboom tool (an AI-based eCommerce tool) which changed the way I presented my products. I had been using only supplier catalog images, which were all similar in that they had product images hung on a wall or placed on a mannequin. Customers could not picture themselves wearing or combining items, making it difficult for them to make a purchase. Therefore, I began to understand that photographs are everything in eCommerce and that photos drive sales. I was frustrated with how little I knew about editing my photos. While searching for various digital solutions, I discovered multiple sources online about Visboom – an AI based platform that can turn ordinary product photos into stunning visual content, such as creating AI Styling Mix and Match.
Since there was a free plan available on Visboom, I decided to give it a shot and uploaded a simple photograph of a white linen shirt that was hung up on my door to test the format of the AI Styling feature. I requested a "Mix & Match" for jeans, a semi-formal version, and finally a summer outfit. In seconds, Visboom produced a multitude of fully styled looks using the identical shirt and paired with different bottoms, accessory items, and different styling nuances. Additionally, the visuals produced by Visboom were all professional quality and far superior to anything I had produced myself.
What really impressed me: the images appeared as though they were developed by an actual stylist when in reality they were created via an AI program. Once I received the images from Visboom, I added them to the list of images in my store for my product.
The process of using this method is easier than you think; all you have to do is upload pictures of your products, select the style you want (i.e. casual, formal, etc.) and then select a color and model for the image you want to display and then upload it to the site and it will be ready for customers to see.
After using Visboom for 2 months I have seen a lot of positive changes in my e-commerce business. My CTR increased by 64%, my customers spent more time on my website looking at the images displayed with different styles of clothing, my sales nearly doubled, more customers are adding items to their wish list, and many of my customers have left comments telling me that they were drawn to my business because of the clear and inspirational images.
Overall, after using AI for my e-commerce business for 2 months I have noticed a noticeable improvement in the way my business is branding itself, and because my customers can see how things would look together they are spending more time on my website and coming back to check out my site later.
All aspects of an online business can now be done on a computer. I learned through my own experience with e-commerce websites such as Visboom that the introduction of AI technology is a great opportunity for small sellers. Here are three main benefits;
1) Many customers want to see images rather than read product descriptions before making a purchase decision. Because of the use of mix and match images on Visboom, customers can picture what they want without needing to contact the seller first.
2) Branding can be done at an affordable price. Consistent visual images of your products create a perception of a high-end, trustworthy store.
3) Time and effort are saved by using the AI technology. There is no need for a long photo shoot or manual edits of product images.
AI Styling is a way for small sellers to compete with larger brands on a visual level.
There was a time when I felt that I could not compete with the larger retailers that had the capability of hiring professional creative teams. This is no longer the case because I now have my digital stylist team. I have been able to integrate AI Styling and Visboom into my e-commerce business and it has made a huge difference for me.
I can now dedicate my time to creating content, providing exceptional customer service, and developing new products. I have eliminated the burden of creating the visual aspects of my business by utilizing AI-generated product images, which are just as professional as if I had created them myself.
If you are a seller that wants a more professional product presentation but don't want to spend money on professionals, I suggest using some of the AI E-commerce and AI Styling capabilities provided by Visboom. I have experienced the benefits firsthand, and I am confident that you will as well.
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